Feeling a little overwhelmed by the “new media?” Wondering how to be successful in cutting through the clutter to make your case? Here’s how we helped one client have a real impact on a new product launch.
When the partners of Phoenix, AZ law firm Rose Law decided to launch a Boise, Idaho branch, they called upon the media expertise of Gallatin Public Affairs to help generate headlines.
When Gov. Gary Locke signed the agreement to assemble the Boeing 7E7 in Everett, Boeing vice president Mike Bair confided that when the aerospace giant started the site selection process, Boeing officials didn’t think Washington had a chance.
The Columbia River Channel Coalition had successfully built public consensus among the political and opinion leaders of the Pacific Northwest for an economically viable and environmentally sound plan to deepen and maintain the Columbia River channel from Portland to Astoria.
The Amalgamated Sugar Company, the largest sugar beet cooperative in Idaho, wanted to extend an Idaho Department of Transportation pilot project that allowed the use of 129,000-pound trucks on specific routes.
P.R. vs. Marketing
Sydney Sallabanks, a principal in the Boise office recently gave a presentation on the nuances between marketing and public relations. In her guest piece on the Johnson Post, she offers thoughts on public relations and marketing - flips sides of the same coin really - and stresses that effective advocacy in a cluttered marketplace still requires the basics: clarity and honesty.
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