Success Stories

Producing the Buzz: Mixing Traditional and New Media


ANALYSIS

After Idaho entrepreneur Jason Crawforth developed his amusing iPhone application, “iMakeDecisions,” he knew he needed to make a big splash in the crowed iPhone application market in order to be successful.

ADVOCACY

To do so, he turned to Sydney Sallabanks and media relations practice group at Gallatin Public Affairs. Working closely with Jason, Sydney created a strategic media relations and social networking plan that sparked global buzz about the new application.

Gallatin built a social media presence for the launch involving a Social Media Release (SMR), Twitter and Facebook. We employed traditional media relations practices in tandem with new media, resulting in articles in Wired online, front page features in local newspapers and articles throughout the international blogosphere.

ADVANTAGE

When last we checked, more than 1,100,000 people had downloaded Jason’s various applications within the past 90 days, including users from 60 countries.

P.R. vs. Marketing

Sydney Sallabanks, a principal in the Boise office recently gave a presentation on the nuances between marketing and public relations. In her guest piece on the Johnson Post, she offers thoughts on public relations and marketing - flips sides of the same coin really - and stresses that effective advocacy in a cluttered marketplace still requires the basics: clarity and honesty.
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