www.portofcentralia.com

SITUATION
The Port of Centralia was embroiled in a conflict with neighbors over a controversial development by the Opus Corporation that threatened to derail the project. A neighborhood group had organized against the project and was engaged in a high-visibility anti-port campaign in the local media.

STRATEGY
Develop and implement a communications strategy to get the message out about the positive economic benefits of the development to the local economy in the media and with decision-makers. Engage the neighbors in a public meeting and address their concerns about the environmental impact of the project.

OUTCOME
The Opus project was fully permitted to proceed and the neighborhood opposition group has disbanded.